Dr Harris Steinman complained to the Advertising Standards Authority saying there was no evidence the ingredients including buchu, artichoke, and green tea enabled users to lose weight.
The Advertising Standards Authority had found the claims were without evidence and ruled against Herbex who appealed.
In her ruling this week, former Constitutional Court Judge Kate O’Regan found that evidence supplied by Herbex’s “experts” contradicted their testimony.
“There are … significant contradictions between what Sandell states in his report and the documentary evidence he produces in support of his report.”
Sandell said “spirulina reduces appetite and improves fat metabolism”.
To support this he attached pages of the Natural Medicines Comprehensive Database.
The database said research showed that spirulina does not seem to help reduce weight.
O’Regan found that Herbex belongs to the Health Products Association who have agreed to abide by the Advertising Standards code, which requires producers to have evidence of what they claim in adverts.
The expert was supposedly a homeopath, but later uncovered by Steinman as only a registered with the Allied Health Professions Council as a acupuncturist.
Steinman has complained hundreds of times to the Advertising Standards Authority about complementary products that promise great health, boosted immune systems good sex and weight loss. There at least 155 000 such products.
Source: times live