CHINESE consumers want unique products ranging from organic baby food to Tasmanian lavender teddy bears, China’s top online retail executives say.
Alibaba director Maggie Zhou said Chinese consumers demanded Australian goods that are “clean, green and organic”.
“Nutrition products, food, beverages and natural cosmetics are very welcome in China,” she said at Austrade’s China e-commerce roadshow on Wednesday.
“In Chinese consumers’ minds, fashion is not Australian. If they want to sell fashion, they will need (a strong) marketing strategy.”
Last year, Alibaba launched Tmall Global, which allows small and medium-sized businesses to sell directly to Chinese consumers using China’s bonded warehouses.
It hosts a number of Australian brands including Blackmores, PharmaCare, Bellamy’s Organic and Jessica’s Suitcase.
Ms Zhou said Australian brands have successfully used celebrity endorsement to sell unusual products, such as a lavender teddybear made by a Tasmanian lavender farm.
The bear became a household item when Chinese celebrity Zhang Xinyu posted a picture of her with the bear on social media, Ms Zhou said.
“Two years ago, nobody knew about the product from Tasmania but a celebrity introduced it on social media and now everyone wants to buy it.”