Beauty blogger Annie Atkinson, 30, recently added an ugly step to her beauty regime: gray juice.
Made from activated charcoal and greens, the juice doesn’t exactly look appetizing, but Atkinson, who previously worked as a stylist for Michael Kors, swears it’s good for the appearance.
“It really affects your skin,” she says.
Forget regular old kale juice. For the health- and beauty-obsessed, black is the new green.
Gwyneth Paltrow’s Goop recently highlighted charcoal lemonade as one of the “best juice cleanses.” And in November, popular NYC chain Juice Generationlaunched a line of drinks packed with activated charcoal — Activated Greens (nearly black in color), Activated Lemonade (gray) and Activated Protein (creamy slate) — at $9.95 a pop.
“It’s one of the most popular products that we’ve ever introduced,” says Juice Generation founder Eric Helms, who says he was inspired by the popularity of charcoal in cosmetics.
Still, he admits the “taste was a big challenge,” requiring months of testing to make its “grit” palatable.
Activated charcoal is made from burnt organic matter — Juice Generation uses coconut hulls — that’s processed to have a negative electrical charge. That negative charge allows it to bind to toxins (which have a positive charge) in the body, and, proponents say, help aid detoxification.
It’s long been used in hospital emergency rooms to treat severe poisoning cases, but is it really beneficial for your average Lululemon lover? Or even safe?
source: Drinking charcoal