DALLAS, Feb. 26, 2015 /PRNewswire/ — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with Nature’s Way, a leading brand of quality dietary supplements, to serve as the digital agency of record across a number of brands as well as to provide CRM marketing services.
Headquartered in Green Bay, WI, Nature’s Way was founded in 1969 and has been at the forefront of the herbal health industry. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, Nature’s Way strives to promote better health through the power of nature. As the first major U.S. dietary supplement company to be certified as an organic processor, Nature’s Way offers an extensive range of health-promoting products that have been carefully scrutinized and tested, including brands such as Alive, CalmAid, Ginkgold, Primadolphilus, Pearls, Remifemin and more.
Under the terms of the agreement, Epsilon will serve as the digital agency of record for Nature’s Way across a number of brands including Remifemin, Liquid Glucosamine, Liquid Fiber, Pearls, Fortify and more. Services will include integrated digital marketing services such as website development and optimization, search strategy, social media support, video content strategy and shopper marketing to drive in-store experience in retailers such as Walmart, Walgreens and Costco, as well as digital shopper experience on Amazon.com. The engagement will include strategy and creative services, informed by Epsilon’s deep data assets and consumer insights, to enhance customer relationships and drive sales of Nature’s Way products.
Epsilon will also partner with Nature’s Way to develop a multi-brand CRM strategy as well as associated creative and content to build deeper engagement with customers across marketing channels such as email, mobile and the web. Epsilon will build a comprehensive CRM database to house all customer and prospect information for a 360-degree view of the customer. Epsilon will also help grow the CRM database through customer acquisition strategies across online advertising, paid search and educational content.
“We are excited to work closely with Epsilon to better understand our customers across a variety of marketing channels and reach them with more meaningful content that will engage and build long-lasting relationships,” said Stewart Brennan, senior vice president of marketing at Nature’s Way. “Epsilon offers the rare combination of insights, technology, strategy and creative that will enable Nature’s Way to help more customers achieve a healthy lifestyle.”
“Nature’s Way has a long and successful history, and has been at the forefront of its industry for decades. With all of the changes in the way that consumers engage with brands, now is an optimal time to invest in the digital space and obtain a comprehensive view of the customer to deliver one-to-one marketing that resonates and drives measurable results,” said Bryan Kennedy, chief executive officer of Epsilon. “Nature’s Way is committed to leveraging the tools, data and strategy required today to drive engagement and experience for their customers, and we are thrilled to partner with them to drive measurable results for its business.”
About Nature’s Way
A pioneer in herbal supplements, Nature’s Way® is one of the most recognized and trusted consumer brands of dietary supplements. Nature’s way is known for its expansive line of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Nature’s Way® products include brands such as Alive!® multi-vitamins, Umcka® Cold Care, Sambucus®, and Primadophilus® probiotics. They offer over 600 premium nutritional and natural products.