Herbal Supplement Sales Growth Reaches Highest Level

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Herbal dietary supplement retail sales in the United States topped $6 billion for the first time, according to Nutrition Business Journal estimates reported by the American Botanical Council in its latest issue of HerbalGram. In percentage terms, that’s a 7.9% rise in sales in 2013. This is the biggest growth percentage since the late 1990s, ABC reports. U.S. herbal sales have risen for 10 years straight. The sales growth in 2012 was 5.5%.

The above data comes courtesy of the publication Nutrition Business Journal, which did not include sales of herbal teas, herbs used in natural cosmetics, or herbs used in over-the-counter drugs. Data from the overall HerbalGramreport was culled in partnership with Nutrition Business Journal, as well as market researchers SPINS and IRI.

Breaking down the Nutrition Business Journal numbers by market channel, the 2013 sales growth in the natural and health food channel—including Whole Foods Market and GNC—was slightly higher (at 8.8%, or approximately $2 billion) than the growth in the mass-market channel (7.7%, or approximately $1 billion), which includes grocery stores, Wal-Mart, and big-box stores such as Costco. Direct sales (internet, television, and mail order) saw 7.3% growth, or approximately $3 billion.

In the mainstream retail channel, “The sales increase in this channel illustrates continued mainstream acceptance of popular herbs, including (alphabetically) black cohosh, garlic, ginger, ginkgo, ginseng, milk thistle, saw palmetto, St. John’s wort, and others. Notable herbs and plant ingredients gaining popularity in this channel include (alphabetically) coconut oil, fenugreek, gymnema, maca, and tribulus,” states the ABC HerbalGram article.

Source: nutritional outlook

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