You’d be forgiven for thinking it was a Forbes story about a revolutionary new product. After all, the Forbes logo was there, Forbes was in the URL – ForbesMemoryPlus dot com – and the punchy writing described a breakthrough pill used by billionaires. Not just any billionaires, either: Berkshire Hathaway’s Warren Buffett, Microsoft’s Bill Gates, and internet billionaire and “Shark Tank” celebrity Mark Cuban. There’s also a clipped article from Forbes magazine, supposedly bylined by former Forbes scribe Robert Langreth, alongside the cover of our issue on The World’s Billionaires.
Except the whole thing is made up. Forbes had nothing to do with the site, Langreth never penned the article, and the billionaires have never heard of this miracle pill, a dietary supplement called BrainStorm Elite. “The only brain-enhancing potion I take is Cherry Coke,” quips Buffett. Cuban says he doesn’t take the pills, but that if he did, they are “obviously not working.”