Men and women may have different goals in mind when choosing a weight-loss supplement, but Fytexia (Vendres, France) hopes the results of a new study will convince men specifically to use its Sinetrol Xpur supplement to lose fat.
The study found that men who took Sinetrol for 12 weeks lost more body fat than men who took a placebo. Notably, the Sinetrol group also did not experience a loss of muscle mass. The fat-loss aspect of the study is crucial, but Fytexia believes that the retention of muscle mass is what will really attract male consumers to Sinetrol.
“In the fat burning segment, one can easily observe that men-oriented products usually put more emphasis on muscle mass maintenance or development than women’s formulas,” according to a press release from Fytexia.
Sinetrol is a proprietary combination of Mediterranean citrus extracts, including sweet orange, blood orange, and grapefruit, as well as caffeine from guarana. The combination is intended to stimulate the “breakdown of triglcerides stored in fat cells (adipocytes) and the release of free fatty acids (FFAs) and glycerol,” according to Fytexia’s website.
The Canadian Natural Health Product Directorate recently accepted Sinetrol as an ingredient for health management support based on the strength of two earlier published studies on the ingredient. The more recent study is currently unpublished, although it has been accepted for publication in the International Journal of Food Science and Nutrition, says Romain Thévenot, sales manager, Fytexia.